GLOBAL SOURCING · IMPORT · DISTRIBUTION
APU Imports sources food and seafood from producers we have met and visited at origin, and imports their products into the United States. Through Atlantissea, our distribution company, they reach chefs, hotels and professional buyers in the United States and Europe.
Sourcing at originNorway, the smokehouse.The maturation room of a small artisan smokehouse in Norway. Whole sides of about 3 kg, close to 7 lb, are cured in brine, hung by the tail and cold smoked, then rest here for around ten days. SOURCING AT ORIGIN
We visit the producers, walk their farms and processing sites, and audit the way they work. We look at quality, traceability and production capacity, and bring back only the products that earn their place with chefs and buyers who care about origin.
OUR BACKGROUND
More than twenty years with chefs, buyers and producers, built on quality, trust and disciplined sourcing.
What we source
Fish, shellfish, caviar and a short list of specialties, each from a producer we know at origin and confirmed item by item.
Lobster, langoustine, carabineros, red shrimp, sea urchin, octopus and abalone. Frozen or preserved in jars, and fresh on request.
Paiche, also called arapaima, bluefin tuna, black cod, yellowtail, barramundi and Atlantic salmon. Frozen, cold smoked or cured, and fresh on request, from producers who document how each fish was raised or caught.
Caviar from farmed sturgeon and roe from other fish, graded for grain, color and firmness, every tin traceable from sturgeon to spoon.
Truffles from Italy and escargots from France, a short list of products beyond seafood that belong on the same tables, chosen for provenance.
Producers first
Your products can reach the kitchen under your own brand, with their origin and their story intact. When a brand is needed, we create one together, from the name and the packaging to the website and the market plan. If you prefer not to develop one for export, we can build a brand ourselves around your production.
In every case, the brand is built on your quality, your heritage, your tradition and your expertise.
HOW WE WORK WITH PRODUCERSOne integrated solution
We meet the producers, audit their sites and test each product at origin, with the producer, in restaurants and in our own kitchen, before we commit.
We define the positioning, then create what the product needs to travel, from brand and packaging to website and sales material.
Specifications, labeling, food safety and entry requirements for the United States and Europe, ready before the first shipment.
Import clearance, cold chain and storage, then sales to chefs and professional buyers through Atlantissea.
From a starred kitchenGermany, 2018.Langoustine and imperial caviar, supplied by Atlantissea in 2018 to a Michelin starred hotel restaurant in Germany, and plated by its chef. Selective by design
We look for seafood and fine foods with a clear point of difference, reliable production, documented traceability and real demand among chefs and professional buyers. Each one is judged on flavor, texture, cooking behavior, yield and consistency.
One partner, two directions
International producers
Tell us about your product, how it is made and where you would like it to go. We prepare the road to professional buyers in the United States and Europe, with the documents, the packaging and, when needed, a brand of its own. Your tradition stays at the heart of it.
Bring your product to the U.S.CHEFS AND PROFESSIONAL BUYERS
We work with you to find the product you are looking for, the quality you expect, the result you want on the plate and the edge it gives you. Through Atlantissea, we supply chefs, hotels, clubs, distributors and specialty buyers, each product tried at origin before it reaches your kitchen.
CONTACT USU.S. market readiness
We coordinate the documents, registrations, food safety plans, labeling and service providers each product needs, across the agencies that apply to it, FDA, USDA, NOAA Fisheries, U.S. Customs and Border Protection and the U.S. Fish and Wildlife Service.
Requirements are evaluated product by product. The applicable agencies, controls, and documentation depend on the product, origin, processing method, and intended use.
How a partnership worksStart a conversation
Producers, tell us about your product, your heritage and the market you have in mind. Chefs and buyers, tell us the product, the quality and the result you are looking for. Every message is read and answered by the person in charge.
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